The aim of Human Game is to trace the crucial link between sport as a recreational activity and social, political and cultural life. Human Game looks into the metamorphosis of sport from a pure activity related to the human body to a discipline involving technology, fashion, art, economy, medicine, communication and highlights the prolific relationship that sport has with fashion. The increasing spread of sports culture has altered habits, ways of dressing, causing true revolutions. The only true innovations in fashion over the past decade have been in sportswear. One of the most dominant cultural influences today is sports. Sports products have become designer labels in their own right, it has a significant impact on fashion.

Human Game

Winners and Losers will be produced by the Fondazione Pitti Discovery and organized by Francesco Bonami, Maria Luisa Frisa and Stefano Tonchi, sport and fashion consultant Robert Rabensteiner, while the image of the book and design of the exhibition will be entrusted to Hola, a studio of architects based in Los Angeles and coordinated by Jeffrey Inaba.

The exhibition will be inaugurated in Florence, Stazione Leopolda on June 21, 2006, to coincide with Pitti Immagine Uomo 70.

For more information visit

• Pittimmagine