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This event, held in Florence from 12 - 14 September 2008 the only one in Europe devoted to finest international names in selective perfumery, is organized by Pitti Immagine.

The event confirmed the growing interest that the world of fragrance is arousing among the public. Over 1,000 visitors attended the show, representing roughly 600 of Italy’s most qualified and interesting stores. The number of brands also increased with respect to the past edition. The event drew high approval ratings from the visitors who noted the exclusivity and quality of the products features by the major international distributors. This edition of Fragranze highlighted the worth and development of the exhibition concept which is expanding with product categories that are related to and complement fragrances.

Presentations by spas and thermal establishments located in historic Tuscan homes enriched the research on the topics of wellness and body-care.

The considerable successes of the events held in the splendid setting of the Giardino Corsini, with a large numbers of operators, members of the trade press and enthusiasts related to the sense of smell and its cultural dimension.

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• Pittimmagine